# How to Write the Best AI Prompt for Website Design (2026 Guide) Canonical page: https://makeours.com/blog/ai-prompt-website-design-guide Published: 2026-07-17 Getting a generic result from MakeOurs? The fix is in your prompt. Here's exactly how to write an AI prompt for website design that produces the right site on your very first try — with real examples for Indian businesses. --- You open MakeOurs, stare at the blank text box, and type something like "I need a website for my business." The AI generates something. It is a website, technically. But it looks like it could belong to anyone — a logistics company, a yoga studio, a dental clinic. Nothing about it says _you_. The problem is not the AI. The AI powering MakeOurs is genuinely capable of producing something that feels tailor-made. The issue is that your prompt did not give it enough to work with. Every layout decision, every section, every headline the AI writes — all of it comes directly from what you typed into that box. Vague in, generic out. This guide will show you exactly how to write an AI prompt for website design that gets MakeOurs generating the right thing from the very first attempt. No endless regenerations. No staring at a result that looks nothing like your business. --- ## 1. Why Your AI Prompt Is the Foundation of Everything The MakeOurs wizard asks for a few structured basics — your business name, the site's goal (leads, sales, a portfolio, and so on) — but the description field is where the real brief happens. There's no template picker and no multiple-choice "what kind of business are you?" quiz. Your words in that description are what the AI uses to decide your site's structure, tone, copy, section order, and visual mood. Think of it like briefing a graphic designer in a first meeting with five minutes before they start sketching. "I run a business" gives them nothing. "I run a homemade pickle brand targeting working women in Delhi, I want warm earthy tones, and the most important thing on the site is my product range and a way to order" — that gives them everything. Your AI prompt for website design works exactly the same way. One more thing worth knowing before you start typing: MakeOurs also has optional toggle-on "extras" in the wizard — real contact details, social links, team members, testimonials, stats, certifications, and pricing plans. Anything you fill in there is used as-is by the AI instead of being guessed at from your prompt. If you have real testimonials or a real team, use the extras for those — save your prompt for describing what you do and who it's for. --- ## 2. What Makes a Strong AI Prompt for Website Design A prompt that works has four ingredients. You do not need to write them as separate paragraphs — weave them naturally into three to five sentences. ### Who you are State your business type, name, and location if it matters. "I'm a freelance photographer based in Bangalore" is far more useful than "I'm a photographer." ### What you offer Be specific about products or services. "I shoot weddings, pre-wedding shoots, and corporate headshots" beats "I offer photography services." ### Who you serve Mention your target customer where it helps. "My clients are couples who want candid, natural-looking wedding photos" tells the AI what tone and feel to aim for. ### What you need from the site Call out the sections that matter most to you. "I need a gallery, a pricing section, and a contact form" gives the AI a clear structural target. Combine all four in a few sentences and you have a prompt that produces a real result. --- ## 3. Describe Your Business Like You Would to a New Friend Drop the formal language. The best prompts sound like a casual explanation, not a company brochure. **Weak prompt:** "Professional services provider offering B2B solutions to enterprises." **Strong prompt:** "I run a chartered accounting firm in Ahmedabad. We handle GST filing, income tax returns, and company registration for small business owners and new startups. Our clients are mostly shop owners and first-time entrepreneurs who find tax compliance confusing and want someone to handle it reliably. I need a services list, an about section, and a contact form." The second version tells the AI what to write for your headline, what color mood is appropriate (professional but approachable, not cold), and which sections belong on the page. The first could generate anything from a law firm to an IT consultancy. --- ## 4. Name the Sections You Actually Need MakeOurs builds your site from sections — blocks like a hero banner, a services list, testimonials, a portfolio, a pricing table, a contact form. You can ask for specific sections by name in your prompt, and the AI will prioritize them. If you want a contact form, say "I need a contact form." If testimonials matter, say "include a testimonials section." If you sell products, say "add a pricing or packages section." You do not need to name every section. Mentioning your top three or four priorities is enough. The AI fills in sensible defaults for the rest. **Sections worth requesting explicitly:** - Portfolio (to show your work or products) - Pricing or packages - Testimonials - FAQ - Contact form - About or story section --- ## 5. Set the Tone Without Talking About Colors The AI interprets your word choices to make visual decisions. You can guide the mood without specifying hex codes. Words that push toward professional and formal: "corporate," "enterprise," "B2B," "professional," "authoritative." Words that push toward warm and approachable: "friendly," "community," "boutique," "homemade," "welcoming," "local." Words that push toward creative and bold: "minimal," "modern," "artistic," "portfolio," "creative," "editorial." Describing a feeling works better than describing design. "I want the site to feel clean and trustworthy, not flashy" will produce better results than "use a blue and white color scheme." Use the [MakeOurs visual builder](https://makeours.com) to adjust specific colors and fonts after generation — your prompt should focus on substance and mood. --- ## 6. Add the Details That Make Your Business Unique Generic prompts produce generic sites. The specifics you include are what separates a site that feels custom from one that could belong to anyone in your category. **Yoga studio — weak:** "I teach yoga." **Yoga studio — strong:** "I run a yoga studio in Koramangala, Bangalore. I teach Hatha, Vinyasa, and prenatal yoga. My students are mostly working professionals between 25 and 40 who want stress relief and better sleep. I run batch classes on weekday mornings and evenings, and I want the site to show the schedule, a bit about my training background, and let people register for a free trial class." ![Screenshot showing a MakeOurs yoga studio site generated from a detailed prompt — hero section, schedule table, and free trial CTA visible](https://makeours.com/images/blog/makeours-yoga-site-prompt-result.jpg) _A detailed prompt gives the AI enough context to write specific headlines, choose the right mood, and build the right sections — not a one-size-fits-all template._ The second prompt generates a site with your schedule front and center, a "book a trial" call to action, and copy that speaks to stressed professionals. The first might give you stock wellness phrases and a generic layout. --- ## 7. Ready-to-Use Prompt Examples by Business Type Use these as starting points and adapt them to your own situation. **Tuition or coaching centre:** "I run a tuition centre in Hyderabad for Class 9–12 students. I teach Maths, Physics, and Chemistry. Batch sizes are small — maximum eight students. My approach is concept-first, not rote learning. I need a site with an About section, subjects and classes list, fee structure, and a contact form for enquiries." **Boutique or fashion:** "I sell handmade silver jewellery from Jaipur — rings, earrings, necklaces. My customers are women aged 20–40 who shop online and care about craft and uniqueness. I want a clean, elegant site with a product gallery, my brand story, and an Instagram link. The tone should feel premium but personal." **Freelancer or consultant:** "I'm a freelance UX designer based in Pune with five years of experience working with funded startups and mid-size product companies. I want a minimal portfolio site — a hero with a clear tagline, my case studies, a skills section, an about section, and a contact form." **Restaurant or cafe:** "I run a small South Indian breakfast cafe in Chennai that has been open for 12 years. We are known for our filter coffee and idli varieties. I want a site with our menu, location and timings, a short story about how we started, and a contact section." --- ## 8. Mistakes That Guarantee a Generic Result **Being too vague.** "I need a website for my business" is not a prompt. The AI has nothing concrete to build from. **Only listing your category.** "Plumbing services" with no other context produces a basic plumbing site. Add your location, your speciality, your ideal customer. **Forgetting the CTA.** What do you want visitors to do — call you, fill a form, see your menu, view a portfolio? If you do not say, the AI guesses. **Over-specifying design details.** Telling the AI "use a 2-column grid with a sidebar" does not help — the visual builder handles those adjustments. Use your prompt for content and intent, not CSS. **Writing too much.** A 400-word essay is not a better prompt. Three to five well-structured sentences covering the four ingredients from Section 2 will outperform a rambling paragraph every single time. If your first generation is not quite right, do not scrap everything. Identify what is off — structure, tone, or specific sections — and use the visual builder to make targeted edits on what was generated. --- ## 9. Frequently Asked Questions ### Q1: How long should my AI prompt for website design be? Aim for 50–150 words — roughly three to five sentences. Long enough to cover what you do, who you serve, your key sections, and the desired tone. Short enough that every word earns its place. Longer prompts do not automatically produce better results. ### Q2: Can I fix the site after generation if my prompt was not specific enough? Yes. Every part of your MakeOurs site is editable after generation. You can change text, images, colors, fonts, and add or remove entire sections using the visual builder. The prompt gets you a strong starting point; the builder lets you refine it. ### Q3: What if I am not sure which sections I need? Start with the basics: who you are, what you offer, how people can contact you. MakeOurs will include sensible defaults. You can always add or remove sections after the site is generated. ### Q4: What if the generated site is not quite what I had in mind? Use the visual builder to make targeted edits — change text, swap images, add or remove sections, and adjust colors and fonts. The generated site is a starting point, and every part of it is editable. ### Q5: Should I mention my brand name in the prompt? Yes, always. Include your business name so the AI can use it in headlines and the site header. If you have a tagline you like, include that too. ### Q6: Should I put my real testimonials, team, or pricing in the prompt? No — use the wizard's toggle-on "extras" for those instead of writing them into your description. Real testimonials, team members, stats, and pricing plans entered through the extras are used exactly as you typed them; anything left to the prompt alone risks the AI writing plausible-sounding but invented placeholders for those specifics. --- ## 10. Conclusion: Five Minutes on Your Prompt Saves an Hour of Editing The gap between a MakeOurs site that feels like yours and one that feels like it could belong to anyone else comes down to how much you put into your prompt. You do not need design skills, copywriting experience, or technical knowledge. You just need to describe your business the way you would explain it to a friend — with enough specifics that the AI understands what you do, who you serve, and what the site needs to accomplish. Mention your business name and location. Name your key services. Describe your ideal customer. Call out the three or four sections that matter most. Set the tone in plain language. That is all it takes to write a strong AI prompt for website design — and it will save you far more time than it costs. Your best website is one clear description away. **Stop settling for generic results — describe your business properly and watch MakeOurs build something that actually feels like yours.** [Start Building Free on MakeOurs](https://makeours.com/user/new-site) --- ### External References & Further Reading: - [Google Search Central: How AI is changing search and content](https://developers.google.com/search/docs/fundamentals/seo-starter-guide) - [Web.dev: What makes content high-quality and useful](https://web.dev/learn/) - [YourStory: How Indian SMBs are adopting AI tools for digital presence](https://yourstory.com) _Want more tips on getting the most from MakeOurs? Visit our [Blog section](https://makeours.com/blog)._